BYJU’S, the renowned edtech company and creator of India’s beloved Learning App, has unveiled a two-year collaboration with Olympic medalists Neeraj Chopra and PV Sindhu, who will serve as brand ambassadors for the Disney.BYJU’S Early Learn app. Neeraj Chopra, a Gold medalist, and PV Sindhu, a Bronze medalist, achieved remarkable success at the Tokyo Olympics, becoming sources of inspiration for a whole generation, encouraging them to aspire to great heights, carve their own paths, and persevere. Their accomplishments seamlessly align with BYJU’S core values of hard work, dedication, and lifelong learning. Over the next two years, these medalists, in conjunction with the BYJU’S team, will concentrate on instilling a love for learning in young minds.
BYJU’S firmly believes that nurturing curiosity in children from a young age lays the groundwork for a robust foundation and an inherent passion for learning. In this educational journey, sports also play a vital role, imparting crucial life lessons such as teamwork, determination, communication, and more.
Expressing his enthusiasm about the collaboration, Olympic gold medalist Neeraj Chopra stated, “I am thrilled to partner with BYJU’S for the Disney.BYJU’S Early Learn app alongside PV Sindhu and contribute to making learning enjoyable, engaging, and effective for young minds. As a sports enthusiast, witnessing children start their learning journey early with the right values is truly encouraging.”
PV Sindhu, a two-time Olympic medalist, shared her perspective on the partnership, saying, “I have always believed that today’s children are tomorrow’s future, and this collaboration with BYJU’S for the Disney.BYJU’S Early Learn app is a wonderful opportunity. The app facilitates the shaping of young minds, allowing them to explore, practice, and comprehend concepts through interactive learning.”
Atit Mehta, Marketing Head at BYJU’S, expressed, “It is an honor for us to collaborate with India’s Olympic heroes Neeraj Chopra and PV Sindhu for the Disney.BYJU’S Early Learn app. Their dedication and hard work have brought pride to India on the global stage. At BYJU’S, we strongly believe that passion, persistence, and hard work from the very beginning are crucial for success. Both Neeraj and Sindhu epitomize this belief. This partnership is a significant step toward ensuring that our long-term vision of fostering a love for learning among students remains steadfast.”
Launched in 2019, the Disney.BYJU’S Early Learn app is a special offering by BYJU’S in collaboration with Disney India, designed to make learning enjoyable, engaging, and effective for young minds. Tailored for children aged 4-8 years, the personalized learning programs offer smart interactive journeys customized to individual learning patterns. The app incorporates timeless stories and characters from Disney, including those from Disney Princess, Frozen, Cars, Toy Story, Lion King, and more.
The Disney.BYJU’S Early Learn program introduces a unique integration of offline to online ‘learn by doing’ experiences, featuring digitally enabled worksheets that provide real-time feedback. The app creates a friendly environment, immersing young minds in a world of interactive videos, educational games, engaging quizzes, and activities, ensuring that the curiosity-driven spark for learning remains alive in young students.
